{"componentChunkName":"component---src-templates-post-js","path":"/archiveat-a-fresh-identity-by-plus-x/","result":{"pageContext":{"postId":156155,"title":"Archiveat: A Fresh Identity by Plus X","author":{"name":"admin","avatar":{"url":"https://secure.gravatar.com/avatar/9af25ed0fd46963a99e46b0b36a0ced8?s=96&d=mm&r=g"}},"colourFeatureImage":"[249,78,39]","excerpt":"South Korean studio Plus X created a vibrant and sensory identity for Archiveat, a new brand born from Public Kitchen’s evolution into a broader cooking platform.","metadata":{"lowresImages":null},"date":"2025-10-30T20:01:15","slug":"archiveat-a-fresh-identity-by-plus-x","link":"/archiveat-a-fresh-identity-by-plus-x/","categories":{"nodes":[{"name":"Branding","slug":"identity","link":"https://inspgr.id/category/identity/"},{"name":"Graphic Design","slug":"design","link":"https://inspgr.id/category/design/"},{"name":"Logo Design","slug":"logos","link":"https://inspgr.id/category/logos/"},{"name":"Packaging Design","slug":"packaging","link":"https://inspgr.id/category/packaging/"},{"name":"Print Design","slug":"print","link":"https://inspgr.id/category/print/"},{"name":"Typography","slug":"typography","link":"https://inspgr.id/category/typography/"}]},"content":"<p>South Korean studio <a href=\"https://www.instagram.com/plusx_creative\" rel=\"noopener noreferrer\" target=\"_blank\">Plus X</a> created a vibrant and sensory identity for Archiveat, a new brand born from Public Kitchen’s evolution into a broader cooking platform. Originally focused on connecting chefs and students, the company redefined its mission during the pandemic to celebrate home cooking and digital food culture.</p>\n<p>The name combines “archive” and “eat,” symbolizing a place where culinary experiences are collected and shared. Plus X brought concept to life through visuals inspired by the sounds of cooking (chop, sizzle, bubble, crunch), translated into rhythmic patterns and lively compositions. The logo’s elegant geometric lines and sliced-vegetable curves evoke freshness and precision, while the bold palette of orange, yellow and blue reflects the joy of food.</p>\n<p>You can see more of Plus X&#8217;s design work on their <a href=\"https://www.plus-ex.com/\" rel=\"noopener noreferrer\" target=\"_blank\">website</a>.</p>\n<p><a href=\"https://theinspirationgrid.com/category/identity/\">More branding inspiration</a> <a href=\"https://www.behance.net/plusx\" rel=\"noopener noreferrer\" target=\"_blank\">via Behance</a></p>\n","postLabel":{"postLabel":null},"featuredImage":{"sourceUrl":"https://inspgr.id/app/uploads/2025/10/branding-archiveat-feature.jpg","srcSet":"https://inspgr.id/app/uploads/2025/10/branding-archiveat-feature-255x180.jpg 255w, https://inspgr.id/app/uploads/2025/10/branding-archiveat-feature-805x568.jpg 805w, https://inspgr.id/app/uploads/2025/10/branding-archiveat-feature-768x542.jpg 768w, 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